About Us

After joining the Marine Corps in 1969 and heading back to his hometown of Idaho Falls in 1976, Lynn started working for the family tree service. A business expansion into Boise led to Lynn buying Woolf Tree Service in 1979 and taking care of the trees in the Treasure Valley for the past 40 years. As the years went on, the call of the chainsaws was replaced by the call of retirement and the plan to keep the business family-owned and operated started to come together.

“I moved to Boise in 1979, I knew the area was growing so I bought Woolf Tree Service from my brother-in-law and built it up from there,” said Lynn, Woolf Tree Service owner. “Three of my siblings and a nephew currently own their own tree services in Idaho Falls, Twin Falls, Meridian and Boise. This really is a family business for us.”

Lynn’s son, Josh, has been working with him since 2010 and his son-in-law Bill Reif and step-daughter Jasmine Reif joined the company in 2018.

“I worked with my dad in my early 20s, but came back full-time in 2010,” said Josh Roberts, Woolf Tree Service estimator and owner, “I started as a groundsman, worked my way up to foreman and now do all the estimating. When Bill and Jasmine came on a lot of things changed and there were some growing pains,  but we’re in our sixth season together now and things are better than ever. We’ve really hit our stride as a team.”

In 2017 Bill was preparing to retire from the U.S. Air Force after 20 years of service and he and Jasmine were figuring out their next move. They wanted to be close to family, and had loved their time in Idaho at Mountain Home Air Force Base from 2006-2011, but didn’t know if moving back to Boise would be in the cards.

“My mom (Vickie) called me and said that she and Lynn wanted to retire, but it would be too much for one person to take on by themselves,” said Jasmine, Woolf Tree Service office manager and owner. “They needed a trio: an office manager/scheduler, a foreman, and an estimator. With Bill and my combined 38 years of military experence, I said, ‘We can do that!’”

So in February 2018, Bill and their two sons, Jordan and Hunter, moved from Colorado to Boise. Jasmine followed on in May of that year, after finishing up her military tour in Colorado Springs, CO. She continued to serve part-time as a public relations specialist in the U.S. Air Force Reserve until her retirement in October 2021.

The ISA’s mission is to promote the professional practice of arboriculture and foster a greater worldwide awareness of the benefit of trees.

“Now when Bill and I go on vacation we find ourselves looking at trees, trying to figure out what type they are,” Jasmine said laughing. “Everyone likes trees, but when you stop to really look and learn about them, you begin to appreciate their diversity and the importance of proper tree selection, placement and maintenance. It’s not as simple as just liking the way a tree looks and planting it on your property.”

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*this is an abbreviated/updated version of an article written about Woolf Tree Service in the

Greet Eagle Magazine!